Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet. Read More…
Women are more likely than men to subscribe to email marketing messages and more than half of online teens are turning to the channel to find deals and exclusive offers, according to a new study by ExactTarget.
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Email ain’t dead yet.
When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)
As an email marketer, I’m sure you’ve read and heard all sorts of ideas in regards to the relationship between social media and email. Some say the advent of social media means the end of email marketing. Others see the two as allies, working together in tandem. Most of it is hearsay, with little facts to back up either point. Well, GetResponse has provided us with some healthy statistics to ponder over, with a study which captured some interesting results.
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Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. One device in particular has really been making an impact, the iPad.
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If you think in inconsequential enough terms - consider the way Google tested 41 shades of blue and debated whether a border should be three, four, or five pixels wide, for example - there must be dozens of ways to improve any given newsletter. Today, though, we’ll try to bring you just a handful of ideas that won’t result in eyestrain and/or headaches.
GetResponse, an email marketing platform for small and medium sized business, has expanded its service with an integrated text-to-speech email capability.
The email-to-speech feature gives small business marketers a new tool to improve email response rates, fight inbox fatigue, and make their brands stand out among today’s increasingly mobile, multi-tasking audiences.
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Online marketing firm, Market Wise, has launched the Email Newsletter Resource Center (ENRC) offering best practices information to email publishers, advertisers, and writers.
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Email dying? Newsletters a thing of the past? Not according to the latest developments in the social media world. I was hanging out with a friend recently, who was checking his social network profiles. Was he directly visiting the sites and logging in each time? No, he was looking through his email. In many ways, email has become the hub of social networking. And as a newsletter specialist, you should be trying to reap the benefits.
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Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are relevant to my wants and needs — note the keyword here is relevant. And you probably do too.
But I’m still amazed at how many companies “get” email marketing, yet still make missteps along the way.
In past articles I talked about using Google’s URL builder to track traffic from paid search channels outside Adwords (like MSN and Yahoo for example.)
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