A recent MarketingSherpa survey of email recipients found that 58% of those who stop
reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.

As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. But be honest: How well are you really connecting with your audience?

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The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.

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A little less than two years ago, a company called Mozy was acquired by EMC for $76 million.  Mozy’s execs can be pretty well trusted to know their stuff, then, and recently, the company’s vice president of marketing shared some tips on how to make newsletters more effective.

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It’s always interesting to see research confirm something that your gut says is real. Ad blindness is a very real concern for marketers and it is forcing more creativity to get brands in front of the right people at the right time for THEIR right reason. A report from eMarketer shows that Internet users are more likely to act on brand mentions when reading about it in content form rather than advertising form. Not a shock but still good to know rather than suspect. Here’s some info about what is working and what is not.
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Trying new things won’t always get you too far. Where food is concerned, a bad choice can lead to an empty belly. With sports, think injuries. And if something like karaoke’s at issue, lifelong nicknames are a possible result. Fortunately, the following newsletter tips have been well-tested.
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Many online retailers find it challenging to maximize the numerous sales opportunities available through more effective email marketing, a new study from Return Path found.
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When the going gets tough, the tough get going. For some in the Real Estate business, trying a new approach in tough times involves using social media such as Facebook or writing a blog. However all put extra emphasis on staying in touch through e-mail marketing.
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The advantages of permission-based email marketing campaigns goes beyond ecommerce transactions and have a positive impact on purchasing behavior and consumer loyalty in the offline world, according to a new survey from marketing firm Epsilon.
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Email marketing firm, Email Data Source, has launched a new product called Alerts. The Alerts notifies a subscriber when any of the 40,000-email marketing messages that the company receives daily match criteria set by the customer.
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The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.
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With the economy in the crapper, all sorts of people are spouting off advice that either boils down to or precisely repeats the clich “think outside the box.” But at least one person believes you should think inside the box - the mailbox, that is - by printing newsletters and sending them through the Post Office.
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