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03.21.06
How To Take The Pain Out Of Publishing Your Ezine
 By
Silvia Hartmann
99%
of all ezines are not "being a reporter" on current events;
that is the first and most important thing to understand.
This means that you don't have to be publishing your ezine one
day before the "deadline" of when you've decided you'll be sending
it out, and going into a great tizzy over the whole thing.
Most ezines are highly topical and related to a business, a
market or futher products and services of one kind or the other,
and their function is to keep customers in touch, as well as
to convert interested parties into customers.
This gives you a constantly "rolling" audience of old hands
and newbies, and an ebb and flow of subscribers and unsubscribers.
There are certain evergreen topics in any context that you can
always write about, and write about over and over again, from
many different angles, and it will always be interesting and
well received.
This is the key to successful ezine publishing.
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It's not so much about "news", but about enjoyable content
- and that can be as old as the hills, including a 2000 year
old quote from a Roman senator; if it is interesting to your
target audience, it is applicable, and it can become an ezine
article.
With that understood, the production of an ezine can change,
and it can become far more manageable.
Tip 1: Prepare a number of issues in advance so you have at
least 3-6 in hand and ready to go, all the time. That's what
columnists do so they don't go mad and explode from the stress
of constantly trying to beat deadlines.
Tip 2: An ezine does NOT need more than ONE GOOD ARTICLE,
tip, suggestion etc. In this day and age, people do not sit
around with email as though it was the Times Magazine. Too
long and too much content, and they'll put it aside for later,
and later never comes as you well know with your own email.
Read the rest of the article.
About
the Author:
Silvia Hartmann is the author of MindMillion
and the creator of the amazing 60 Second Wealth Booster series. |
