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01.02.07
Building A Strong Relationship With Your Bulk Email List
 By
Julia Gulevich
Creating Bulk Email List
By means of the Internet we have the possibility to connect to millions of people from around the world. And this number is growing as far as people discovering the convenience and necessity of the Internet in today's world, where the success in business largely depends on information technology.
Companies and organizations have found the Internet an opportune place to promote their products and services. They use the strategy known as bulk email marketing, or bulk email sending, or sending advertisements and promotional letters to email users.
An essential element of successful bulk email marketing strategies is a clean list of targeted email addresses. This assumes that the list contains only valid email addresses of people who are really interested in receiving the emails from the company or organization. Otherwise, your unsolicited advertising will be classified as spam mail. Although sending out magazines and newsletters through bulk emailing is free, companies cannot risk the equity of their brands by offending people. A clean email list will help you assess the success of your email campaigns; and more importantly it will reduce the risk of breaking the anti-spamming laws.
So, how do you build a clean targeted email list? There are a few "DON'Ts" here:
• don't generate email addresses using special tools you may find on the Internet;
• don't harvest the email addresses from web sites;
• don't purchase a ready made list. Such lists usually come from email service providers and agencies that conduct surveys.
Ready made lists that you will probably purchase are never validated and are full of "dead" and undeliverable email addresses. Plus, those lists are sold and re-sold many times and the email addresses' owners are already fed up with emails from other email marketers and I have a great doubt that they will open and read your message since they receive hundreds emails every day. The email addresses that you will harvest from web sites belong to people who did not hear about you and will hardly want to receive your emails. As a return you will receive a lot of complaints from people for sending them unsolicited emails, and the banning of your email account.
There is a different way to build your clean targeted email list - subscription form on your web site. Before you start with bulk email marketing, get your web site up and running. Or, probably you already have a site where you advertise your products and services. Setup a subscription form somewhere on your web page and get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. Make sure you have their consent beforehand. It's not as quick and easy as generating or harvesting email addresses but it's a more reliable way. You won't send unsolicited emails as you have proof that the recipient has subscribed himself to your mailing list.
Continue reading this article.
About the Author:
Author is a technical expert associated with development of email marketing program: Bulk Email Software. Did you find those tips useful? You can learn a lot more here HTML Email Guide.
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