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05.22.07
What's Important for Setting Up Newsletter Marketing
 By
Angela Edwards
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of online as well as offline marketing.
Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started all the time. It's interesting to note that for every new newsletter that begins, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the main causes of failure.
Do you need a newsletter template? Not necessarily, but it might be helpful. There are places online where one can obtain a newsletter template for free. Just plug "newsletter template" into a search engine, such as Google.
There are more important things to consider when marketing with a newsletter, however. To be successful with a newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter.
Regardless of the frustrations involved in launching your own newsletter, never forget this truth: There are people from all walks of life, in all parts of this country, many of them with no writing ability whatsoever, who are making incredible profits with simple two-, four-, and six-page newsletters! You can be one of those success stories, too!
Your first step should be to subscribe to as many different newsletters and publications as you can afford. Sign up for every list you come across on the internet. Analyze and study how the others are doing it. Attend as many workshops and seminars on your subject as possible. Learn from the pros. Learn how the successful newsletter publishers are doing it, and why they are making money. Adapt their success methods to your own newsletter, but determine to recognize where they are weak, and to make yours better in every way.
Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned.
Lay out your start-up needs; detail the length of time it's going to take to become established, and what will be involved in becoming established. Set a date as a mile stone of accomplishment for each phase of your development: A date for breaking even, a date for attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. All this must be done before publishing your first issue.
Most newsletter publishers do all the work themselves, and are impatient to get that first issue into print. As a result, they neglect to devote the proper amount of time to market research and distribution. Don't start your newsletter with out first having accomplished this task!
Market research is simply determining who the people are who will be interested in reading your newsletter, and buying what you have to offer and the kind of information these people want to see in your newsletter as a reason for continuing to buy it. You have to determine what it is they want from your newsletter and what information you can provide that will cause them to buy from you not just now, but in the future.
About the Author:
Angela Edwards lives on Washington State's Coastline in the Great Northwest.
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