Let’s be honest: if there were 100 email marketing tips in this article, you’d read the first 15 or so, skip down to the last five, and call it a day. So, for a more digestible rate of advice, we’ll suggest you turn to a new site put together by Campaigner.

Campaigner’s 100 Days to Grow Your Business site is going to provide one tip per day, starting Tuesday, September 2nd and continuing through the full period described by its name. Appropriately enough, you should be able to get the tidbits in your inbox, too, if you’d prefer.

Luc Vezina, Campaigner’s head of marketing, explained the timing of this initiative in a statement. “Investing in an email marketing program, especially for the holiday season, is a simple and effective way for retailers to grab a piece of the holiday spend that was a staggering $475 billion last year, according to the National Retail Association,” he said.

Vezina then continued, “Coupled with the Direct Marketing Association’s findings that email marketing in 2007 had an ROI of more than $48 for every dollar spent, marketers who initiate, fine tune and enhance email marketing programs for the upcoming holiday season have a lot to gain.”

The project is pretty important then, aside from being a nod to people with short attention spans or lots of stuff on their plates. Good luck using all 100 tips to improve your newsletters in time for Christmas.

This entry was posted on Wednesday, August 27th, 2008 at 3:20 pm and is filed under Email, Marketing, Tips. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.