The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.

Think about it this way: any group that still resorts to sending information through the United States Postal Service on a monthly basis is spending about $5 per person per year for twelve brief points of contact. Switching to email newsletters would save it all sorts of money, and given the timing, make the person behind the suggestion look like a hero.

Granted, some old-timers may provide resistance, but even the little smallish suburb of Geneva, Illinois has decided to stop distributing the paper version of its newsletter. Consider this evidence that a better opportunity to change people’s minds will be hard to come by.

Plus, even if an establishment is already sending one newsletter, now’s a good time to suggest branching out and trying to replace other forms of communication. Or at least providing an email alternative to people so that some time, money, paper, and/or ink can be saved.

It’s not easy to find silver linings concerning this recession, but advocates of email newsletters should be able to make some aspect of it work in their favor.

This entry was posted on Wednesday, January 21st, 2009 at 2:53 pm and is filed under Marketing, Newsletters, Recession. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.