A recent MarketingSherpa survey of email recipients found that 58% of those who stop
reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.
As B2B marketers, we should have it drilled into our brains that relevance [...]

The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.