I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.”
Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but [...]

Successful email marketers who take their cues from customer behavior by segmenting email messages achieve an average email deliverability rate of 90.2 percent according to a recent report by the Aberdeen Group.