Discussing the evolution of the internet, I believe all of us could really ‘wax poetic’ on Dylan’s ‘Times They Are A Changin’. While many marketers are scratching their heads over how to embrace social media, this could be the opportunity you need to face it head on. Just be sure you know what you’re doing. [...]

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed [...]