If only newsletter emails could be as simple as ’send email to user’ — ‘user opens email’. It could happen; if the world were perfect and there wasn’t such a thing as spam, trojans, or viruses. Unfortunately, we don’t live in that sort of world so it then becomes vital to know your stuff. Here’s [...]

I can’t help but roll my eyes whenever I hear ‘Email is dying’. This thought generally stems from social media experts who think they’ve stumbled onto the next big thing. I’m not downplaying the significance of social media, however email is here to stay. Judging from Campaigner.com’s latest survey, small businesses still find plenty of [...]