As an email marketer, it is vital to continually push boundaries and keep your campaigns fresh. Your clients and readers want to be wowed, and sometimes that means thinking outside of the box. Or in the case of Options Media Group Holdings (OPMG), purchasing an app from another company who thinks outside the box for you.

OPMG bought WhatCount’s Broadcaster app to take care of their email campaign needs. WhatCount’s platform has been renowned for innovation and will soon allow for Video Email capabilities.

David Geller, CEO and founder of WhatCounts, Inc speaks of the company’s platform, “WhatCounts’ platform is a perfect fit to work alongside OPMG’s line of operations, efficiently creating, delivering and monitoring effective email campaigns.” He continues, “We look forward to helping Options Media assist their agency partners and clients in achieving a higher-than-ever return on investment for their email marketing programs.”

The Broadcast app will allow for better constructed polls and surveys. Integrating blog and RSS options will be made easier with this platform. Along with the potential for Video Emails down the road.

Scott Frohman, CEO of Options Media Group said this about the recent partnership, “The acquisition of WhatCounts’ technology is a significant achievement for Options Media Group.” He continues, “The ability to scale to the volumes of opt-in emails coupled with the responsiveness and expertise of WhatCounts’ management team provides additional value to OPMG’s growing service offerings. We believe that this increase to our product offerings will allow us to expand our market footprint, increase earnings, and achieve our overall goal of improved shareholder value.”

I know not everyone reading this will be able to afford WhatCount’s platform. The lesson to take away from this story is that innovation is key when going forward with a campaign. You might not be able to integrate video directly into your emails. How about setting up a YouTube account, and linking to it through your email though?

Creativity can come in all sorts of ways, and many times you don’t even need to spend an exorbitant amount of money to be successful. It’s cliche, but try and get into the mind of your reader. If you’re not finding what you put in your email to be exciting, then chances are your readers won’t either.

This entry was posted on Tuesday, February 2nd, 2010 at 8:37 am and is filed under Interaction, Newsletters, Tips. You can leave a response, or trackback from your own site.

About the Author: John is a staff writer for WebProNews.