Posted by John Vinson

Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.

If you don’t feel like reading a whole block of survey text, I’ll provide the CliffsNotes. GetReponse’s survey provides a very interesting look into the mind of email marketers; specifically their strategies for increasing CTR and ROI.

One of the hottest trends in 2010 look to be video emails. Simon Grabowski, founder of GetResponse provides an exciting response, “We were pleasantly surprised at the major uptick in SMB marketers planning to use video email marketing and social media integration in 2010. According to our 2009 study, video emails delivered close to a 100 percent increase in click through rates, so we know it works and expected the increase in use. But the 480 percent increase in planned video email use surprised even us!”

According to the survey, over 80 percent of the marketers plan to integrate video emails into their campaign. An even higher percentage, 90 percent, plan to add some form of social medial to their emails. The survey results were drawn in January and February, with over 200 SMB email marketers used as a sample.

Diving deeper into the results surrounding video emails, 50 percent of those surveyed claimed an increase in CTR based on these types of emails. Money saving is another positive of video emails, with 20 percent of the respondents stating video emails reduce costs for support.

It shouldn’t come as a surprise that marketers plan to drastically implement social media into their email campaigns. Over 90 percent of marketers surveyed will increase their social media presence in emails. Along with social media, marketers will continue to improve personalization tactics. 53 percent of the marketers surveyed will increase targeting practices, with an equal amount of respondents looking to improve title and subject line material.

Grabowski provides more insight into these numbers, “Today’s marketers are mindful of the importance of delivering relevant content and one-to-one messaging based on preferences and behaviors. It’s all about putting the “human element” back into marketing through the use of video and social media conversations. Combining these interactive techniques promises to be a very successful strategy for our SMB customers!”

With the benefits of video email, I wouldn’t be surprised to see the numbers surpass those of this survey. There’s too many benefits of running a video email campaign to ignore at least testing it. How many of you plan to implement the factors of this survey into your campaigns?

This entry was posted on Tuesday, March 2nd, 2010 at 11:00 am and is filed under Email, Interaction, Marketing, Newsletters, Tips. You can leave a response, or trackback from your own site.

About the Author: John is a staff writer for WebProNews.