Email dying? Newsletters a thing of the past? Not according to the latest developments in the social media world. I was hanging out with a friend recently, who was checking his social network profiles. Was he directly visiting the sites and logging in each time? No, he was looking through his email. In many ways, email has become the hub of social networking. And as a newsletter specialist, you should be trying to reap the benefits.

A single friend might not be proof enough that email is still a dominant factor, so how about this -Facebook Titan. There are substantial rumors circulating that Facebook is working on some kind of webmail service, and that it’s name is Facebook Titan. Social media is all about connecting to others, so why even bother with email? Because it’s still a central location people go to for connecting to others. There’s a subtlety to email, and a more detailed connection you can’t get through social networking.

If people are using their email accounts to connect within their social portals, your newsletters must reflect this change. The Green Party hasrecently announced an email marketing campaign they’re running alongside their social presence. The details of the campaign haven’t been fully disclosed, though I’d wager a more newsletter styled campaign will be the way to go.

Here’s what The Green Party hopes to accomplish with their email plans, “The Green Party is set to launch a large-scale email marketing campaign to draw support ahead of the upcoming general election, it has been reported. According to the Telegraph, the party, which is seeking its first MP, will use the channel alongside social media to attract additional voters in key constituencies. It is promoting an interactive party political broadcast that supporters can email to their family and friends living in key target areas.”

When it comes to newsletter styled campaigns, I think the integration of social media into email is a huge boon. The idea of a newsletter is to connect with readers, and present ideas they want to be a part of. With social media, many users connect with people, companies, and ideals to receive information. Which is the same concept which drives newsletters.

There are many who are looking upon social media as an email killer. If you follow recent trends, this doesn’t seem to be the case. With newsletter based email marketing, you must simply adapt to the trends in order to survive.

This entry was posted on Tuesday, April 13th, 2010 at 8:30 am and is filed under Email, Newsletters, Print, Tips, Tools. You can leave a response, or trackback from your own site.

About the Author: John is a staff writer for WebProNews.