Online marketing firm, Market Wise, has launched the Email Newsletter Resource Center (ENRC) offering best practices information to email publishers, advertisers, and writers.

“We believe that the email newsletter will continue to thrive. Some people believe that social media will eclipse email newsletters,” said Kathryn McGeehan, President of Market Wise Inc.

“We are seeing that social media channels show even better marketing results when they are integrated with an email newsletter program.”

While online information channels have grown from social networking sites such as Twitter to blogs, the email inbox is still a valued target for content producers and marketers.

The ENRC helps publishers navigate the changing world of email newsletters by providing publishers with resources, books, tools and how to information on topics such as acquiring subscribers, developing content strategies, selling advertising and sending to mobile devices.

The ENRC will also conduct industry surveys and share results with its audience. The first survey about integrating email newsletters and social media will launch later this month.

For advertisers, e-newsletters.com provides best practices on creating placing and tracking advertising results. The ENRC is also developing a listing of advertising opportunities in email newsletters by niche target market.

Tags: ENRC, Newsletters

This entry was posted on Tuesday, April 27th, 2010 at 8:30 am and is filed under Newsletters. You can leave a response, or trackback from your own site.

About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.