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Archive for May, 2010

Newsletter Subscriber Acquisition, Retention Tips

Tuesday, May 25th, 2010

If you think in inconsequential enough terms – consider the way Google tested 41 shades of blue and debated whether a border should be three, four, or five pixels wide, for example – there must be dozens of ways to improve any given newsletter.  Today, though, we’ll try to bring you just a handful of [...]

GetResponse Launches Email-To-Speech Tool

Thursday, May 13th, 2010

GetResponse, an email marketing platform for small and medium sized business, has expanded its service with an integrated text-to-speech email capability. The email-to-speech feature gives small business marketers a new tool to improve email response rates, fight inbox fatigue, and make their brands stand out among today’s increasingly mobile, multi-tasking audiences.