GetResponse, an email marketing platform for small and medium sized business, has expanded its service with an integrated text-to-speech email capability.

The email-to-speech feature gives small business marketers a new tool to improve email response rates, fight inbox fatigue, and make their brands stand out among today’s increasingly mobile, multi-tasking audiences.

GetResponse Email-to-Speech Feature Highlights:
· Requires no set up, installation, or maintenance.
· Easy to add using the GetResponse WYSIWYG editor.
· Clear, natural-sounding voice provided by IVONA Text-to-Speech.
· Recipients just click “Play” to listen, or ignore to read.
· Accessible on mobile phones with MP3 capability.
· No impact on file size for hassle-free deliverability.

“GetResponse Email-to-Speech takes us one step closer to transforming email into a rich media experience, similar to listening to satellite radio or watching TV,” said Simon Grabowski, CEO of Implix and founder of GetResponse.

“Today’s Internet users are media-savvy multi-taskers, with almost 35 percent using the Web and watching TV, while juggling work, social networking, online shopping and, unfortunately, inbox clutter. GetResponse Email-to-Speech lets SMB marketers deliver a more personal, ‘human-like’ email experience, providing a real competitive edge. And, because it’s hands-free and accessible on mobile devices, multi-tasking users can easily and safely respond to our customers’ campaigns at home, in the car, wherever they are!”

Tags: Email, GetResponse

This entry was posted on Thursday, May 13th, 2010 at 8:30 am and is filed under Email. You can leave a response, or trackback from your own site.

About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.