If you think in inconsequential enough terms – consider the way Google tested 41 shades of blue and debated whether a border should be three, four, or five pixels wide, for example – there must be dozens of ways to improve any given newsletter.  Today, though, we’ll try to bring you just a handful of ideas that won’t result in eyestrain and/or headaches.

Bryan Eisenberg recently put together a list of seven tips, and we’re going to whittle it down further to four.  The first of which is this: “Acquire subscribers at seducible moments.”  Grab them after checkout, for example, rather than interrupting the actual purchase process when people are intent on something else.

Next, “Offer a bribe.”  Nothing motivates the average person quite like a deal or free stuff, and if you emphasize the bargain by stressing how much the product costs under other circumstances, you’ll create a stronger incentive to sign up for the newsletter.

Another tip is to cater to different segments of a population, since not everyone will be interested in the same thing.  Or to be more specific: even if a large number of people own the same truck, some of them might just use it as a daily driver, while others may regularly haul things and still others could try to slather it with decals and chrome.

Finally, Eisenberg suggested, “Ensure your e-mail preview is engaging,” meaning that you should check what your email looks like before someone clicks the “Show Images” button.  A smattering of empty boxes featuring red Xs isn’t appealing.

Anyway, follow this advice, and hopefully you’ll see gains that are impressive to the point you won’t have to worry about shades of blue and a pixel here and there.

This entry was posted on Tuesday, May 25th, 2010 at 8:30 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.