As an email marketer, I’m sure you’ve read and heard all sorts of ideas in regards to the relationship between social media and email. Some say the advent of social media means the end of email marketing. Others see the two as allies, working together in tandem. Most of it is hearsay, with little facts [...]

Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. [...]