Posted by John Vinson

Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. One device in particular has really been making an impact, the iPad.

Unica, the company behind the Pivotal Veracity Optimizer has announced email rendering imaging support for the iPad. Pivotal Veracity provides many tools for email optimization, and the latest development expands upon their portfolio of work.

With the tool, you’ll be able to preview emails by viewing them from an iPad aspect. This allows to correct any mistakes and search for a solution to optimizing for iPad devices. Considering the screen of the iPad is so much different than other small mobile screens, this tool could provide a valuable use.

Within twenty days, Apple sold a million iPads. The number has grown quite a bit since, and will continue to expand. Instead of waiting to see what happens, taking charge might give you a boost needed for email opens.

Michelle Eichner, vice president, product management said this about the new addition, “We’re hearing from a lot of smart marketers who want to leverage the rich email capabilities of the iPad; its video-enabled inbox is ideal for delivering effective email communications.”

“But different screen sizes present new rendering issues, which marketers must consider; this makes optimization so much more important in order to ensure brand continuity.”

Pivotal Veracity has also provided a preview of how emails should look on the iPad,which you can find here.

Email marketing will continue to evolve, and it’s vital that you do so along with it. Ignoring the iPad will do nothing but keep potential customers from being made aware of your newsletters. The balance between optimizing for standard devices and the mobile variety, is a hard task. Taking advantage of different optimizing tools is an option worth looking into.

This entry was posted on Thursday, June 10th, 2010 at 8:30 am and is filed under Advertising, Email, Marketing, Newsletters. You can leave a response, or trackback from your own site.

About the Author: John is a staff writer for WebProNews.