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Archive for July, 2010

Are Newsletters Still Relevant In Our Social World?

Tuesday, July 27th, 2010

Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet.

More Consumers Turning To Email Marketing To Find Deals

Tuesday, July 13th, 2010

Women are more likely than men to subscribe to email marketing messages and more than half of online teens are turning to the channel to find deals and exclusive offers, according to a new study by ExactTarget.

Boosting Relevancy Of Your Newsletter Communications

Friday, July 2nd, 2010

Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)