Newsletter Industry » Blog Archive » Are Newsletters Still Relevant In Our Social World?

Are Newsletters Still Relevant In Our Social World?

Posted by Anil Batra

Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet.

Now many Social media “experts” including Facebook’s COO have declared that email is dead and social media will takes it place. Ben and Jerry’s in UK dropped their email campaigns in favor of social media.
Is email really dead? Is it a question of either or will both exist going forward?

Email is Still Alive

Few recent studies show that email is not dead (yet). According to an article by eMarketer, email still drives shopping over social. 37% of the shoppers prefer email as the promotion delivery method while only 9% prefer social. Considering that social media (online social media in its current state) is still in infancy these numbers are great but this also shows that email is not dead yet.

According to ExactTarget’s “Subscribers, Fans and Followers” report, most internet users engaged with brands only via marketing emails. They also found that there is significant overlap between the three channels and vast majority of social media fans or followers were also email subscribers. Nearly a third subscribed to emails in addition to being fans of brands on Facebook. (Source: How Are Email, Facebook and Twitter Audiences Different?

Considering that both email and social media are important, many marketers are using the power of email to spread the word about their social media presence. Two-thirds of the marketers surveyed by eROI say that they are integrating social media into email.

Conclusion

For now, email and social are co-existing. I suggest that you start integrating your social media into email campaigns if you are not already doing it. Every customer segment behaves differently and you need to look at your own data rather than reply on some social media expert’s advice to draw any further conclusions.

Comments

This entry was posted on Tuesday, July 27th, 2010 at 8:30 am and is filed under Email, Newsletters, Social Media, Tools. You can leave a response, or trackback from your own site.

About the Author: Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Anil helps companies use Web channel data to improve online business results (lead generation, conversion, retention and self-help metrics). Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

LEO Says:
September 11th, 2010 at 12:57 am

CheapTabletsOnline.com. Canadian Health&Care.Best quality drugs.No prescription online pharmacy.Special Internet Prices. High quality drugs. Buy drugs online…

Buy:Zovirax.Zyban.Actos.Mega Hoodia.Arimidex.Synthroid.Accutane.Retin-A.Prednisolone.Valtrex.Lumigan.Prevacid.Nexium.Petcam (Metacam) Oral Suspension.Human Growth Hormone.100% Pure Okinawan Coral Calcium….

CARLOS Says:
December 18th, 2010 at 8:56 am

████████►BUY CIALIS◀████████…

▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲…

CHARLIE Says:
December 18th, 2010 at 3:48 pm

GUY Says:
December 22nd, 2010 at 8:00 am

symbicort vs advair…

Buyno prescription…

KARL Says:
December 24th, 2010 at 4:25 pm

Abilify…

Buygeneric pills…

WALTER Says:
December 27th, 2010 at 6:44 am

Abilify@official.site” rel=”nofollow”>……