Many up-and-coming social media experts are quick to point a finger at email marketing and call it dead. This is of course extremely silly, as email is alive and well. Perhaps a different way to look at the situation is social media provides the change email needs to remain relevant. It’s hard to imagine email [...]

Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. CTR is 1.6%). This seems like a bad news for emails. What is going on? Is Social Media responsible for this decline or are there other reasons?