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Posted by Denise OBerry
I don’t know about you, but I have really neglected my email list building. I’m not saying I bought into the idea that email is dead like some people try to convince you to believe (more on that below), but I sure have been slacking when it comes to using good list building techniques.
It’s no wonder important tasks fall by the wayside. If you look at all the things you need to do to maintain your blog, it can be really daunting. But the thing that’s really cool is that you can put your blog list building on auto pilot — so to speak. And to get the most from building reader engagement, it’s important you pay attention to the list building tips detailed in the new digital ebook List Building for Bloggers.
This book is written by Phil Hollows who is the CEO of FeedBlitz, an email and social media automation service. Phil has been providing services to bloggers for quite some time and he’s seen the good, the bad, and (yes) the ugly. 
What’s really neat is that List Building for Bloggers is written for small business owners like you and me. It’s not some corporate focused guide that’s been adapted. So the list building tips and techniques are those that we can really use to improve our blogs and interaction with our readers. Yay!
The book is a comprehensive guide that will help you make the most of your email list whether you’re a newbie or seasoned blogger. It covers all the steps you need from A to Z — from getting your list up and running to making sure you are in compliance with CAN-SPAM to growing your list and using autoresponders.
So you might have this nagging voice in the back of your head about the whole “email is dead” thing. Well, I’ve never believed that and neither should you. Phil really brings that point home in the book and he hits it right out of the gate in Chapter 1 – Why Aren’t Email Lists Extinct in the Age of Social Media? Here’s a snippet of what he says about it.
It’s this basic: Email is the perfect complement to your blog and other social media channels. You can use your email to link back to your blog of course. But it can also link back to your Twitter account, Facebook page or LinkedIn profile. It can invite people to “like” an article, for example. Or to retweet on Twitter. If you consider your blog as the hub of a “hub and spoke” marketing system, your subscriber emails are mini-hubs. They too can link back to your other content and social media spokes.
And here’s the kicker. Everyone must have an email address to sign up for any social network. See, I told you email is not dead.
At the end of every chapter, Phil includes a list of action steps you should take to put the list building tips from that chapter into action. I’ve been making changes on this blog and through my email list service as I’ve been reading the book and I’ve already seen improvement in terms of both reader subscriptions and engagement — that’s in just a few days. It works.
So far I’ve found a bunch of little tweaks I can make that will build into big improvements. When you get a copy and implement what you learn, you can too. There’s way too much content in this book to cover the whole thing here, but I can tell you right now that two of my favorite chapters are Chapter 9 – Mailing List Underperforming? 13 Optimization Tips to Use Now! and Chapter 23 – The Top Ten Email Power Tips: Two Weeks to Email Heaven.
Don’t wait a minute longer. Click here to get your copy of List Building for Bloggers right now.
About the Author: Denise O’Berry is a small business expert who provides tools, tips and advice to help small business owners be successful. O’Berry is the author of “Small Business Cash Flow: Strategies for Making Your Business a Financial Success.” Her blog can be found at Just for Small Business.