Posted by John Vinson

So, you’ve heard email is a great way to market a product, website, and yourself. You’ve also listened to others who’ve told you a great way to create a personal campaign is by way of a newsletter. So, now what?

While newsletters have the power to inform, persuade, and provide readers insight, they can also be seen as just another piece of spam. Which is why it’s absolutely important your newsletter is chock full of content your readers will want to open and become engaged with.

While there’s no magic formal for coming up with engaging content to include in your newsletter, there are a few hints to get you started in the right direction. Many experts will give you general directions like “have fun”, “make it interesting”. Well, obviously. These tips are of a more technical nature.

- Your email subject is part of your content. In many ways, this is the most important content you’ll feature in your newsletter. Without an engaging subject, the rest of your content is meaningless. Most importantly, don’t sound spammy. This can be harder than advertised, as even creating an interesting subject can sound like spam.

Remember your subject matter, and the subscribers you’re sending two. If you keep both of these elements in mind, generally the title of your email will automatically come to you. Another good rule of thumb is think of what you generally toss away as spam when you’re cycling through your email.

- Use images sparingly, but don’t be afraid to use them either. We’re a very visceral society, and we love pretty images. We’d must rather “see” than “read”; it might be a sad truth but you’re out to make money. The problem with images in emails is more of a technical nature, as many clients won’t automatically load images for readers.

Some of the best newsletter campaigns are nothing but images, and most of them provide readers eye candy to keep them interested. If your content can rely on nothing but images, it’s worth the negatives to create it like so.

- Get to the meat of your content as soon as possible. A good exercise to try and is create an email where more than likely people won’t have to scroll to take everything. Give them little, and many times you’ll find more people will be interested. Keeping it simple in email can many times provide greater conversion, as readers won’t feel overwhelmed when looking through your offers.

This entry was posted on Thursday, January 5th, 2012 at 3:26 pm and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: John is a staff writer for WebProNews.