Posted by John Vinson

When developing a newsletter, there are so many facets of the practice, that it can be overwhelming to get your ducks in a row. There’s design, content management, and other details you have to consider. There’s a whole side to sending newsletters en masse, and it involves managing your subscribers.

When you send an email to a person, the process is easy. You put their email address in the “To:” box, and maybe CC: it to some other people. What about if your subscriber-base is over a thousand? Chances are your client won’t be able to handle such a large sense. This is when you go shopping for an email marketing/software service.

Here’s a list of some of the more renowned companies, with a small list of features you can expect if you decide on one of them…

Arclab – With Arclab you’ll be able to build your newsletter subscriber list, they also provide templates if you’re having trouble on the design side of things. It works every type of mail account, and supports SSL and StartTLS. Like most services, they also provide single and double opt-in options for signing up.

Active Campaign – This service provides a slew of import options, allowing you to setup your initial list of subscribers with a bit more ease. They also provide the option for designing your own subscription forms.

Amailsender.com – Like the services mentioned before, you can manage your larger subscriber lists. This service sets the distinction that you can manage these lists on-line, taking out a couple of unnecessary steps with the offline route. They also provide a single, and easy-to-use interface, allowing those who are less versed in mass email sending a better option.

Arial Software – If you are the owner of small business, this company might be the route you want to consider for your subscriber management. This service offers a built-in HTML editor, and without monthly fees like some services like these offer.

This entry was posted on Friday, April 20th, 2012 at 3:50 pm and is filed under Uncategorized. Both comments and pings are currently closed.

About the Author: John is a staff writer for WebProNews.