Look, I know there will be those that dispute the idea I’ve put forth in the title to this post, but I’ve become more and more convinced of its validity over the past couple of years.

How much information do you ask people for, in order to subscribe to your newsletter? I ask that question, following an experience I had yesterday after I discovered an interesting new blog and decided to subscribe to their newsletter. I clicked the ‘subscribe’ link and was taken to the sign up page. Here’s the information [...]