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[2003-01-30] Developing An Ezine Built To Last
Jill Whalen is well known for her search engine optimization talents. She's equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would literally follow her to the ends of the 'Net and back. How did she do it? We're about to find out!
[2003-01-24] Writing for Publicity
Building your reputation online is one of the most important thing you can do to aid the success of your Internet business.
[2003-01-22] Thoughts On E-Mail Planning
If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn't live up to expectations.
[2003-01-22] Use a List-server to Distribute Your Newsletter
If you publish an e-newsletter or e-zine, you know that administering your subscriber list is a big chore. To maintain the list, you may be using an email program on your computer or a CGI program on your server. One advantage to maintaining the list yourself is that you know it is not being shared by anyone else.
[2003-01-16] Little Red Riding Hood
Little Red Riding Hood went walking in the woods alone, and then ... she forgot to look under grandmother's nightie. Are you doing this with your ezine? Ezines are great for promoting your services and products, and they can also generate advertising dollars for you IF you look under grandmother's nightie.
[2003-01-16] Interview With An Ezine Marketing Pro: Alexandria K. Brown
Interview With An Ezine Marketing Pro: Alexandria K. Brown
Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet background? You know, sort of a summary of how you got started and what you are doing now.
Alexandria:
Sure thing! About four years ago, I left my NYC advertising agency job and began my own freelance writing business. I needed an easy way to stay in touch with past associates, current clients, prospective clients … everyone. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients. So, I started my own e-mail newsletter, or "e-zine."
[2003-01-15] Who is your EZINE Really From?
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode, I didn't recognize it. Also, it had a salesy subject line: "New Apparel Store Now Open." So I hit the delete key. A few minutes later, it occurred to me that I knew that name --- Jeff Bezos is the CEO of Amazon.com. I rescued the message from my delete folder and opened it. Turns out it was an announcement to all Amazon Associates (affiliates) about the opening of Amazon's new online apparel store.
[2003-01-15] Is Your Ezine A Wealth of Information or A Sales Trap?
Ask successful ezine publishers what draws subscribers to their ezines, and you'll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn their attention toward making money instead of building relationships. If you follow suit, that practice will surely be the death of your ezine, my friend.
"What? Ezines are supposed to be this wonderful marketing tool. They are supposed to help me get more sales. What do you mean that selling will be the death of my ezine?"
[2003-01-07] Emerging Marketing Trends
Net Marketers Beware! Change is in the air. As you all know, on the net change is the golden rule. The all supreme law that spells success of all shapes and sizes. If you are able to harness it, you can ride high on the waves of change and grab your niche fortune.
[2003-01-06] Getting Your Newsletter or Ezine Past the Spam Filters
GAs if it's not difficult enough to create high quality content for your newsletter or ezine, there's a new problem that's cropped up lately that could have a major impact on your success. That problem is the growing amount of spam that is being sent across the internet, and the many filters that are being put in place to block it.
[2003-01-03] Lowering Your SQ: Spamminess Quotient
Spam is unsolicited commercial email. And its use by unethical or ignorant marketers has risen dramatically during the past two years.
In fact, spam has become such a nuisance that most Internet Service Providers now use anti-spam filtering software. A good thing, right? Not completely.
You see, as a conscientious newsletter publisher or Internet marketer, you work hard to create useful and interesting content. Now, as a result of the increased use of spam filters, you must evaluate every mailing for its SQ, or "Spamminess Quotient". You must modify all that useful and interesting content so that it makes it through the filters.
[2003-01-02] Your Killer Ad - Some Killer Facts
No. This is not another article about attention grabbing, interest generating ads.
Just the other day I was on the verge of sending out my weekly Newsletter, when some intuition kicked in and made me click again on a featured profile. Whoops! the website was offline and I was left with absolutely no way of contacting that client, because the email address was centered to the domain name. Well I stopped that feature just in time to wait for the client to get back to me.
[2003-01-02] Why Your Newsletter Isn't Making Money (...and how to fix it!) Part II
If you're selling ads to make your newsletter viable, I will guarantee you are losing money! There are at least three reasons why this is true:
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