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[2003-04-30] Questions to Help You Design Your E-zine
Are you looking to grow your business one member at a time? Then start your own e-zine.
[2003-04-30] Newsletter Critique: ExtraordinaryHomes.com
Carol Abrahamson, a new reader and owner of ExtraordinaryHomes.com, recently wrote in to Michael Katz to ask him some questions about the e-newsletter she's developing. Their conversation reveals both Carol's unique and vivacious approach to marketing, as well as Michael's understanding of e-newsletters.
[2003-04-29] Six Reasons Why You Should Publish a Newsletter
Putting out a newsletter is kind of like flossing your teeth. You know you should, but it sure is easy to put off. I'm hoping these six reasons will motivate you to give it a try. You'll find that once you make the commitment, it's really not all that hard to do.
[2003-04-29] 25 Easy Ways to Double Subscribers to Your Email Newsletter
What's the key to getting more subscribers to your email list? We talked with clients to discover what they do to grow their lists, and we compiled their 25 most applicable ideas.
[2003-04-29] Increase Newsletter Readership: Make It Easy To Subscribe
Everyone puts out an e-newsletter these days. I'm getting more calls from companies who want someone to either write articles or oversee the project from start to finish. Which led me to a simple question -- what types of product newsletters are companies putting out these days? You know, your typical company that manufactures instrumentation or software or that esoteric widget.
[2003-04-24] Michael Katz Answers E-Newsletter Questions
Electronic newsletters (or E-Newsletters or Ezines) are conceptually simple: they're just emails sent to a number of people at once. In practice however, they involve many moving parts, and to be done professionally, it requires both a big picture view, as well as a tactical understanding of how the pieces fit together. E-Newsletter Guru and author of the book, E-Newsletters That Work Michael J. Katz takes your questions and answers them personally.
[2003-04-24] Your E-Newsletter and Cranberry Nut French Toast
As I walked past the "Jimmy Mac Luncheonette" this morning on my way to the post office, I saw a chair positioned out front with a white board propped up on it. Handwritten on the board were these four words: "Cranberry Nut French Toast."
No price, no "Today's Breakfast Special" headline, no assurances that they were, "the leading provider of enterprise-wide french toast solutions for the food consuming public." Just four simple words.
[2003-04-23] Don't Let Your HTML Email Newsletter Break!
Want to increase your newsletter subscribe rates, build your brand, and increase your orders? Then it's time to consider publishing an HTML version of your newsletter. Afraid of HTML errors? Here are six steps to cleaner newsletters, fewer errors, and a great HTML experience for you and your readers.
[2003-04-14] Reaping The Amazing Benefits Of Writing E-Zine Articles
Marketing on a budget is tough. This is a universal truth that all small business owners face.
[2003-04-11] Keep Your Company Newsletter Out of the Circular File
You spend a considerable amount of time and money on your print newsletter and the only way your investment pays off is if your readers actually interact with your newsletter in a positive way. Unfortunately, most company newsletters don't do a very good job of encouraging any such interaction.
[2003-04-10] 20 “Make It or Break It” Direct Marketing Questions
Testing is a more important factor in direct marketing success than ever. Why?
Increased pressures on revenue expansion while holding expense budgets steady.
More rapid changes in the marketplace that can be monitored by testing.
Greater choices about media and combinations of media, types of offers, creative strategies and executions
[2003-04-03] Six Suggestions for Improving the Readability of TheHomeSchoolMom.Com Newsletter
TheHomeSchoolMom.Com meets the first test of an ezine with flying colors: it provides plenty of useful content for Moms who are homeschooling their children, and updates and expands the Web site. The newsletter has a personal voice and an enthusiastic "can do" tone. The newsletter would be welcomed by any homeschooling Mom.
The newsletter has a nice, uncluttered design that contributes to readability. The newsletter's tag line: "Bringing you the best free homeschool resources" clearly identifies the purpose and scope of the newsletter. The newsletter does a good job of separating content from advertising, and of letting the reader know what is advertising.
[2003-04-02] Build Your Database - Build Your Profits
It's been said that it costs five times more to attract a new customer than to keep an old one. Despite this, most businesses spend an enormous amount of time and effort chasing after new customers.
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