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[2003-07-31] Creating E-newsletter Content -- Without The Hair Pulling and Nail Biting
Somehow, those deadlines keep rolling around like clockwork! If there is one issue that every electronic newsletter publisher will face, it's the never-ending struggle to gather and write useful, relevant, engaging content.
[2003-07-31] Dramatically Increase Your Newsletter Subscribers
If you want to increase your subscribers, here is a list of what you need to get ready.
[2003-07-31] How I Get ALL The Subscribers I Want, And You Can Too!
That's a very bold title, and even more impressive because I DO get all of the subscribers I want on a continuous basis. How can this be true and how do I do it?
[2003-07-25] How To Use Articles To Build Your Affiliate Program
Articles are the perfect promotional tool for your affiliates - they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook.
[2003-07-25] "Your E-zine Promotion Checklist"
While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?
[2003-07-24] "The Fastest Way To Tons Of Subscribers!"
What's the use of an opt-in list or ezine IF there're no subscribers to appreciate your efforts?
[2003-07-24] Ezine Advertising Choices........Part One
Since I started marketing online I've offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get my service or products in the public's digital eye.
[2003-07-23] Case In Point: Developing An Ezine Built To Last
Jill Whalen is well known for her search engine optimization talents. She's equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would literally follow her to the ends of the ‘Net and back. How did she do it? We're about to find out!
[2003-07-23] Three Powerful Ways to Create a Must-Read Ezine
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers.
[2003-07-23] Writing When You Are Not Feeling Like Writing
This article is sort of a soliloquy because of late I have been doing exactly what I say, in this article, a writer shouldn't be doing. I often find myself groping in the darkness of culpable escapism where I often try to create excuses for not writing.
[2003-07-18] The Fastest Way To Attract Tons Of Subscribers
What's the use of an opt-in list or ezine IF there're no subscribers to appreciate your efforts?
[2003-07-11] Learn From Your Ex-Readers!
When I first started my ezine and started getting subscription requests, it was just a great feeling to see those request pile in, I would get nervous each time I sent out an issue wondering what people thought about each issue.
[2003-07-11] Engage Your Ezine: Tweak, Tweak, & Re-Tweak!
It takes energy, focus, and devotion to develop and maintain an ezine. The word "tweaking" derives new meaning as an editor concentrates on the publication that will be viewed, read, and thus, benefit reading subscribers. All previous knowledge of publishing, writing, and anticipated reader-interaction is brought together in one spot -- the keyboard and monitor screen.
[2003-07-09] What to Write About When There's Nothing Left to Write About
You sit down to write the first article for your third issue. That's when it hits you. There's nothing left to write about!
[2003-07-09] Banish Boring Photos
The average newsletter generally has average photos: headshots, people shaking hands or talking on the phone. If you're looking to invigorate your photos, try these tips.
[2003-07-09] Do You "Do" Voices?
When you write an article, is it all about you? Your thoughts, your insights, your opinions, your voice? Or do you include other people's voices in the form of interviews and research?
[2003-07-09] Using Color in HTML Newsletter Design
Looking over the newsletters below, you may wonder if this is one of those personality tests based on your color preferences. And in some ways, it is.
[2003-07-09] The Colors of Space in Newsletter Design
In design-speak, all documents have a combination of white space, gray space, and black space, even if they use colored paper and colored headlines. The white space is the paper, the black space is the headlines, and the gray space is the text.
[2003-07-07] Habeas: Friend or Foe to Newsletter Publishers?
Lately many of you have sent me emails about a new company, Habeas. Many of you have read the frightening predictions abounding on the Internet that Habeas spells the end of email marketing. After reading many such predictions myself, I wanted to get a perspective straight from Habeas CEO Anne P Mitchell. She was gracious enough to sit down with me and discuss her company and what it means to company newsletter publishers.
[2003-07-07] How to Write Content That Matters, a conversation with Sean D'Souza
A master of metaphor, Sean D'Souza writes articles that astound readers. He gives readers what they want, and then some.
You might think writing articles as powerful as D'Souza's would require epic talent, but in fact, D'Souza says, it all starts with a headline.
[2003-07-07] Are You Asking For It? Part I
A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite.
[2003-07-07] Are You Asking For It? Part II
Every day we get dozens of letters from frustrated company newsletter publishers who want to know why their newsletter's not selling like they think it should.
[2003-07-07] Are You Asking For It? Part III
We've saved the best for last!
In part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your newsletter once for sales indefinitely.
[2003-07-07] That's Not Spam, That's My Newsletter!
For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher's side of the desk, though, and Spam filters can become problematic.
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