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[2003-08-22] Tracking Reader Behavior
Reader question: "I have placed photos and links to my books (on my web site) in my newsletter. Thanks to the tracking information I receive, I can tell who has clicked through to view the books. I was thinking that maybe in a month or so, I should send these few folks an email offering 20% off my books. Not mentioning that I know they clicked through, of course."
[2003-08-18] 5 Ways to MAKE M0RE M0NEY With Your E-zine
Have you been publishing an e-zine for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret -- you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:
[2003-08-08] Make Money in Newsletters: Why and How?
Many newsletters are popping up everyday on the Internet. There are reasons why there are so many newsletters published electronically nowadays.
[2003-08-01] Do You Commit These Seven Deadly Newsletter Sins? Part I
Why do you publish a newsletter? Is it to inform, delight, and educate readers? Then you're halfway to newsletter success. But there are still pitfalls to be aware of. In part one, we'll cover the deadliest of them all: lack of subscribe functionality, bad design, and being boring.
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