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[2004-02-26] Improve Your Email’s Deliverability
"Improve Your Email's Deliverability" 25 Rules. By Karen Fegarty MailWorkZ With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place, but often messages that are, in fact, wanted by the recipients, are filtered and not delivered. What do legitimate marketers need to do to ensure that their clients receive their messages? We have collected a number of rules that, if you employ, can greatly increase the number of emails that are delivered and opened by your customers or prospective customers.
[2004-02-20] Free Ezine Advertising That Works!
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.
[2004-02-20] CAN-SPAM Act: Implications and Actions for Permission Email Marketers
Is your organization in compliance with the recently passed CAN-SPAM anti-spam legislation? Because of the short-time frame between President Bush signing the legislation and the new law taking effect, many companies have either overlooked or misunderstood certain aspects of the law.
[2004-02-05] Know Thy Audience!
A few weeks ago, I got an interesting letter in the mail. It was a cordial invitation to join the American Association of Retired Persons (AARP). I'm sure a lot of people get such invitations, but there were two things in particular about this letter that caught my eye.
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