Will Social Proof Help To Increase Your Opt-In Rates?
Email solutions provider Aweber has been adding a slew of new features to their autoresponder service, including email analytics and stats, and more recently, a widget-like chicklet to display the number of members on your list.
http://www.newsletterindustry.com/2008/0718.html
| 07.18.08 |
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Should You Use A Double Opt-In Process?
Over the last year or so, I've helped a few of my clients move their email lists to a new service. Usually, we've moved them to the more robust, feature-filled 1shoppingcart autoresponder and e-commerce program.
http://www.newsletterindustry.com/2008/0617.html
| 06.17.08 |
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ACCM: New Email Optimization Tactics
Uncommon strategies can generate large responses. Routine sales techniques sometimes work; otherwise, they wouldn't have become routine. Individuals have often learned how to block them out, however, which makes a little creativity very valuable.
http://www.newsletterindustry.com/2008/0521.html
| 05.21.08 |
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Making Newsletter Marketing More Effective
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U.S. Accounts For A Quarter Of Spam In March
In its monthly report, "The State of Spam: -April 2008," Symantec said that spam averaged 81 percent of all email for the month of March 2008, close to a quarter of which came from the United States.
http://www.newsletterindustry.com/2008/0409.html
| 04.09.08 |
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Business Blog Vs. Email Newsletters
Whenever I put together a business proposal I include recommendations for appropriate Web marketing campaigns. Two items that are often included are email newsletters and business blogs, because both have been successful for flyte and our clients who use them.
http://www.newsletterindustry.com/2008/0225.html
| 02.25.08 |
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Options For Email Marketing Tools
Email marketing campaigns are still widely used in online marketing strategies. It becomes very important to measure the overall effectiveness of a campaign so that when you deliver content your readers actually engage with it.
http://www.newsletterindustry.com/2008/0205.html
| 02.05.08 |
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What Can You Learn From Evil Spammers?
Got spam? Those never-ending messages seem to arrive in my in-box a lot.
Despite the fact that spammers are evil, we can learn a lot about getting attention by examining their tactics.
http://www.newsletterindustry.com/2008/0115.html
| 01.15.08 |
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