Most Email Marketers Offer Unsubscribe Option
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The Email Standards Project
The Email Standards Project is an organization that plans to gain momentum by working with various email client creators to develop a standard for email markup.
This could mean that newsletters, marketing emails and tons of other email messages that are sent will have the opportunity to be well designed again.
http://www.newsletterindustry.com/2007/1204.html
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12.04.07 |
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Don't Compromise! How to Grow Your Permission-Based Email List
Of the many topics on the mind of email marketers these days, growing a company's email list is undoubtedly one of the hottest. How to do so while keeping to your permission-based principles can be tricky. But it can be done!
http://www.newsletterindustry.com/2007/1115.html
| 11.15.07 |
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Getting People To Open Your Email
If you send email to customers, what can you do to get more people to open your email? Focus on the subject line. This isn't new news but still it's something that email marketers shouldn't ignore.
http://www.newsletterindustry.com/2007/1113.html
| 11.13.07 |
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Email ROI Drops
In 2005, email marketing returned $57.25 for every dollar spent. Last year it fell to $51.58. The U.S. Direct Marketing Association predicts email marketing return on investment (ROI) this...
http://www.newsletterindustry.com/2007/1030.html
| 10.30.07 |
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Email Marketers Wrestle With Spam
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How To Set Goals That Increase The Value Of Your Email Newsletter
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Automating Blog & Newsletter Delivery
If you struggle with how to reach your customers with e-mail newsletters and RSS feeds, you're not alone. I started out several years ago with a monthly e-mail newsletter and later added a blog that has built up to a daily posting..
http://www.newsletterindustry.com/2007/0918.html
| 09.18.07 |
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The Internet...a Girl's True Best Friend?
Diamonds may be forever, but if you can't reach your customers and prospects, anything you're trying to market will have a limited life. Discover how ice.com, a leading online site for high-end diamond and gemstone jewelry, uses email marketing to drive their business. And how using the Internet allows them to pass their savings on to their customers.
http://www.newsletterindustry.com/2007/0809.html
| 08.09.07 |
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Successfully Changing Your Email Newsletter Service Provider
There comes a time in every online business owner's life when you will seriously consider changing email newsletter providers. Making the decision to change your email newsletter service is never an easy one.
http://www.newsletterindustry.com/2007/0717.html
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07.17.07 |
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NoFollow Just Isn’t Cool
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Email Marketing: Timing And Relevance
If you look hard enough you will find research on almost any given topic. For instance, were you aware that there are certain times when sending email marketing is probably a bad idea? sense.
http://www.newsletterindustry.com/2007/0619.txt
| 06.19.07 |
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List Building: Is Your Email Within The Law?
It's been almost three and a half years since the U. S. CAN-SPAM act went into effect, and though it didn't help to stem the flow of spam into our inboxes every day, you still have to follow the law.
http://www.newsletterindustry.com/2007/0607.html
| 06.07.07 |
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What's Important for Setting Up Newsletter Marketing
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Advertising In Newsletters
We discussed earlier the advantages of having advertising space in your newsletters. In this article we will discuss advertising in other companies' newsletters and how it can be as equally beneficial.
http://www.newsletterindustry.com/2007/0508.html
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05.08.07 |
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HTML or Plain Text Newsletters?
As you probably know by now, writing and publishing an ezine has many steps besides writing the content and sending it out. This is the sixth ingredient in a recipe that consists of seven other important issues.
http://www.newsletterindustry.com/2007/0424.html
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04.24.07 |
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Naming Your Ezine
There are at least eight key ingredients that go into writing, formatting and publishing an ezine, or electronic newsletter. The first one has to do with finding a clever yet clear and compelling title for your ezine.
http://www.newsletterindustry.com/2007/0410.html
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04.10.07 |
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Email Marketing Program Guide
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Email Marketing: Customer Respect
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Email Marketing Means Knowing Your ISP
When it comes to using an installed email marketing software solution, your best delivery option is through an SMTP mail server. Typically, when you sign up with an Internet Service Provider (ISP), they usually provide a number of email addresses you can use, plus use of their...
http://www.newsletterindustry.com/2007/0226.html
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02.26.07 | |
Ezines That Have A Demographic Punch
What is the feel of your ezine? Who will be reading the material? What do they expect? Every business tends to cater to a specific demographic. Television stations pick a targeted age and cater their programming to the tastes and preferences of that demographic.
http://www.newsletterindustry.com/2007/0212.html
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02.12.07 | |
Tips For Creating An Effective Product Newsletter
I've been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list.
http://www.newsletterindustry.com/2007/0129.html
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01.29.07 | |
Tune Up Your Newsletter For Compliance
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Building A Strong Relationship With Your Bulk Email List
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