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Key Factors To Email Success

Tuesday, August 10th, 2010

Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. CTR is 1.6%). This seems like a bad news for emails. What is going on? Is Social Media responsible for this decline or are there other reasons?

Are Newsletters Still Relevant In Our Social World?

Tuesday, July 27th, 2010

Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet.

How To Analyze Your Newsletter Bounce Rates Correctly

Monday, November 2nd, 2009

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed [...]

Using Your Newsletter Data To Reduce Advertising Waste

Tuesday, September 22nd, 2009

I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.” Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but [...]