Like the last Newsletter Industry article, today’s piece is going to focus on some industry awards.  Whereas most awards highlight individuals and companies that deserve applause, though, the Green Laser Review’s “Best of the Worst Awards 2010″ singled out newsletters that no one should ever imitate. In the “Stock Pump of the Year” category, an [...]

Members of the newsletter industry will soon get a chance to shine.  The Web Marketing Association intends to name the best online newsletters of 2011, and up until the deadline of January 28th, the organization is seeking nominations.

If you think in inconsequential enough terms – consider the way Google tested 41 shades of blue and debated whether a border should be three, four, or five pixels wide, for example – there must be dozens of ways to improve any given newsletter.  Today, though, we’ll try to bring you just a handful of [...]

It’s pretty well known that the economy has been suffering a recession, and also that the term “geek” doesn’t have positive connotations in every circle.  However, in a move that may help prove the strength of newsletters, a fresh site/newsletter entity called GeekChicDaily has received a significant amount of money in funding.

A little less than two years ago, a company called Mozy was acquired by EMC for $76 million.  Mozy’s execs can be pretty well trusted to know their stuff, then, and recently, the company’s vice president of marketing shared some tips on how to make newsletters more effective.

Trying new things won’t always get you too far. Where food is concerned, a bad choice can lead to an empty belly. With sports, think injuries. And if something like karaoke’s at issue, lifelong nicknames are a possible result. Fortunately, the following newsletter tips have been well-tested.

The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.

With the economy in the crapper, all sorts of people are spouting off advice that either boils down to or precisely repeats the clich “think outside the box.” But at least one person believes you should think inside the box – the mailbox, that is – by printing newsletters and sending them through the Post [...]

Let’s be honest: if there were 100 email marketing tips in this article, you’d read the first 15 or so, skip down to the last five, and call it a day. So, for a more digestible rate of advice, we’ll suggest you turn to a new site put together by Campaigner.