When developing a newsletter, there are so many facets of the practice, that it can be overwhelming to get your ducks in a row. There’s design, content management, and other details you have to consider. There’s a whole side to sending newsletters en masse, and it involves managing your subscribers. When you send an email [...]

You’ve spent countless hours designing your newsletter, making sure it’s visually appealing to readers. If they open it up, they’re going to fall in love with all the hard work you put into it. Along with your design, you’ve done a great job of generating content worthwhile and will keep people reading your newsletter.

Most newsletter are boring. It’s a fact that many designers and email experts are afraid to tell potential clients and employers. One of the tougher aspects of newsletter creation is to jump out of your own shoes and into those of the reader. What do they want to see, and what do they want to [...]

So, you’ve heard email is a great way to market a product, website, and yourself. You’ve also listened to others who’ve told you a great way to create a personal campaign is by way of a newsletter. So, now what?

Posterous is a micro-blogging site which makes it extremely simple for users to keep up with a site. On their site, they make the claim that “Whether you’re blogging about your passions or publicizing your business, Posterous Sites are the simplest way to send your message to the world.” They’re taking this claim, and transferring [...]

For experts in the world of email, it’s pretty obvious email marketing should always be a consideration when conducting a business online. It appears many businesses are adopting this mindset asinvestments in email marketing are poised to increase in the coming years.

While most people are afraid to fail when conducting a newsletter campaign, it can be really stressful to succeed. Campaigns can grow, to the point that some people feel out of control. When lists reach this point, managing your subscriber base becomes larger than a simple program can handle. This is when you search for [...]

For those who rely on newsletters for their marketing campaigns, in turn, rely on email. There has been a lot of back and forth between marketing experts about the effectiveness of email, in this social media world. Can email keep up with the direct connection social media services like Facebook and Twitter offer? Now, Facebook [...]

In the past twenty or so years, it has been interesting to see how the mountain of change has shifted in our society. It used to be that trends and important parts of our culture were defined and trickled down from adults to teens and children. Going into the 21st century, the system has changed. [...]

The spam box is the bane of email marketers, and newsletter providers the world over. It’s a messy science to try and get past spam, even when you’re providing healthy content to your readership. Streamsend, an expert email marketing company, has put together seven steps in order to audit email deliverability.

Many up-and-coming social media experts are quick to point a finger at email marketing and call it dead. This is of course extremely silly, as email is alive and well. Perhaps a different way to look at the situation is social media provides the change email needs to remain relevant. It’s hard to imagine email [...]