Archive for the ‘Advertising’ Category
Friday, March 18th, 2011
For experts in the world of email, it’s pretty obvious email marketing should always be a consideration when conducting a business online. It appears many businesses are adopting this mindset asinvestments in email marketing are poised to increase in the coming years.
Posted in Advertising, Email, Marketing, Newsletters | 101 Comments »
Tuesday, November 30th, 2010
Members of the newsletter industry will soon get a chance to shine. The Web Marketing Association intends to name the best online newsletters of 2011, and up until the deadline of January 28th, the organization is seeking nominations.
Posted in Advertising, Email, Marketing, Newsletters | No Comments »
Friday, July 2nd, 2010
Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)
Posted in Advertising, Email, Interaction, Newsletters, Social Media | No Comments »
Thursday, June 10th, 2010
Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. [...]
Posted in Advertising, Email, Marketing, Newsletters | 2 Comments »
Tuesday, March 30th, 2010
Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are relevant to my wants and needs — note the keyword here is relevant. And you probably do too. [...]
Posted in Advertising, Content, Email, Marketing, Newsletters, Tips | No Comments »
Tuesday, February 16th, 2010
Chris Marriott, of iMediaConnection haswritten a very interesting article regarding email newsletters. Marriot tests the minds of his readers by hypothesizing what would happen if the email newsletter became extinct, and what would marketers do without the platform. His ideas led me to think of not necessarily the death of the email newsletter, but how [...]
Posted in Advertising, Email, Newsletters, Tips | No Comments »
Tuesday, December 1st, 2009
I can’t help but roll my eyes whenever I hear ‘Email is dying’. This thought generally stems from social media experts who think they’ve stumbled onto the next big thing. I’m not downplaying the significance of social media, however email is here to stay. Judging from Campaigner.com’s latest survey, small businesses still find plenty of [...]
Posted in Advertising, Email, Marketing | 1 Comment »
Monday, November 2nd, 2009
If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed [...]
Posted in Advertising, Content, Email, Retailers, Tips, Tools | No Comments »
Tuesday, September 22nd, 2009
I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.” Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but [...]
Posted in Advertising, Email, Marketing, Newsletters, Tips | 4 Comments »
Monday, August 3rd, 2009
The graph below illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to.
Posted in Advertising, Content, Email, Feedback, Interaction, Marketing, Newsletters, Tips, Tools | No Comments »
Tuesday, July 21st, 2009
One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign. I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished. [...]
Posted in Advertising, Content, Email, Feedback, Interaction, Marketing, Newsletters, Recession, Retailers, Tips, Tools | Comments Off