Email ain’t dead yet.
When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)

Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. [...]

Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are relevant to my wants and needs — note the keyword here is relevant. And you probably do too. [...]

Chris Marriott, of iMediaConnection haswritten a very interesting article regarding email newsletters. Marriot tests the minds of his readers by hypothesizing what would happen if the email newsletter became extinct, and what would marketers do without the platform. His ideas led me to think of not necessarily the death of the email newsletter, but [...]

I can’t help but roll my eyes whenever I hear ‘Email is dying’. This thought generally stems from social media experts who think they’ve stumbled onto the next big thing. I’m not downplaying the significance of social media, however email is here to stay. Judging from Campaigner.com’s latest survey, small businesses still find plenty of [...]

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed [...]

I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.”
Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but [...]

The graph below illustrates a point I’ve often wondered about  email marketing – too many people who do it seem wholly without care about who they’re reaching out to.

One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign.
I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished. [...]

This is a slightly taboo subject because with many product launches there is a launch competition not only for sales, but also for pre-launch opt-ins.
If you are offering an incentive for people to just opt-in, there is a high possibility that that lead might be worth less than a lead that has viewed some launch [...]

A recent MarketingSherpa survey of email recipients found that 58% of those who stop
reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.
As B2B marketers, we should have it drilled into our brains that relevance [...]