This is a slightly taboo subject because with many product launches there is a launch competition not only for sales, but also for pre-launch opt-ins. If you are offering an incentive for people to just opt-in, there is a high possibility that that lead might be worth less than a lead that has viewed some [...]

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that [...]

The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.

It’s always interesting to see research confirm something that your gut says is real. Ad blindness is a very real concern for marketers and it is forcing more creativity to get brands in front of the right people at the right time for THEIR right reason. A report from eMarketer shows that Internet users are [...]

Having been involved in internet marketing for more than a few years, it’s interesting to see ideas fall out of favor only to come back in fashion, specifically email newsletters and true community building.