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Archive for the ‘Email’ Category

Video Emails And Other Trends In 2010

Tuesday, March 2nd, 2010

Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.

Rethinking the Email Newsletter

Tuesday, February 16th, 2010

Chris Marriott, of iMediaConnection haswritten a very interesting article regarding email newsletters. Marriot tests the minds of his readers by hypothesizing what would happen if the email newsletter became extinct, and what would marketers do without the platform. His ideas led me to think of not necessarily the death of the email newsletter, but [...]

Connecting With Your Users Through Targeted Newsletters

Tuesday, January 19th, 2010

Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, [...]

Silverpop Recognized For Innovation In Award Show

Wednesday, January 6th, 2010

At the end of every year, it’s inevitable that a slew of awards are given out. In 2009, there were even more so with the turning of the decade. Econsultancy , a group known for digital marketing and e-commerce devised their own list of awards for those in the industry. They’re called ‘Innovation Awards’. Over [...]

Learning the Terminology of Email/Newsletter Marketing

Tuesday, December 15th, 2009

If only newsletter emails could be as simple as ’send email to user’ — ‘user opens email’. It could happen; if the world were perfect and there wasn’t such a thing as spam, trojans, or viruses. Unfortunately, we don’t live in that sort of world so it then becomes vital to know your stuff. Here’s [...]

Email Still Growing Strong For Small Businesses

Tuesday, December 1st, 2009

I can’t help but roll my eyes whenever I hear ‘Email is dying’. This thought generally stems from social media experts who think they’ve stumbled onto the next big thing. I’m not downplaying the significance of social media, however email is here to stay. Judging from Campaigner.com’s latest survey, small businesses still find plenty of [...]

How To Analyze Your Newsletter Bounce Rates Correctly

Monday, November 2nd, 2009

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed [...]

How To Avoid Newsletter Scare Tactics

Tuesday, October 6th, 2009

Toyota and their advertising agency, Saatchi & Saatchi must have thought they were onto something huge when they launched a series of emails last year. And then this week, AdAge reports, they were slapped with a lawsuit by one of their subscribers/victims. The plaintiff in this case was enrolled in the email marketing campaign when [...]

Using Your Newsletter Data To Reduce Advertising Waste

Tuesday, September 22nd, 2009

I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.”
Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but [...]

Best Email Marketers Focus On Deliverability

Tuesday, September 8th, 2009

Successful email marketers who take their cues from customer behavior by segmenting email messages achieve an average email deliverability rate of 90.2 percent according to a recent report by the Aberdeen Group.

How To Write Super Versatile Newsletter Articles

Tuesday, August 25th, 2009

If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do…And partly [...]

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