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Archive for the ‘Email’ Category

Santa’s Not the Only One Who Needs to Make a List

Wednesday, April 13th, 2011

Dear Rich, I’m a mental health professional and I have a website. I’ve been told that I should be building a list of contacts, but I don’t really see the point. Outside of my sessions I don’t really have anything to sell, so what’s the point of building a list of contacts that I’ll never [...]

Email Marketing Investment On The Rise In 2011

Friday, March 18th, 2011

For experts in the world of email, it’s pretty obvious email marketing should always be a consideration when conducting a business online. It appears many businesses are adopting this mindset asinvestments in email marketing are poised to increase in the coming years.

Email As The Problem Or Email As The Solution?

Tuesday, February 22nd, 2011

Email is getting quite a bad reputation, in fact Atos Origin (a large consulting and outsourcing company) is pledging to be a zero email company within three years! Bertrand Duperrin wrote up a great post on this examining whether or not this realistic.  This post however is not about whether or not we could or [...]

ROI Is Typically Highest With Newsletters And Email

Tuesday, February 8th, 2011

Wrapping up the Marketing Profs Digital Marketing Forum conference here in Austin, the last sessions begin after lunch.  I am covering Nicholas Einstein’s presentation, Segmentation & Targeting: Leveraging Data to Drive Relevant, Valuable, Timely Inbox Marketing. Nicholas Einstein is the VP of Deliverability & Strategic Services at Datran Media. You can follow Nicholas on Twitter [...]

Using Social Media To Boost Your Newsletter Marketing

Tuesday, January 25th, 2011

Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive scale. It’s never been so easy to get your message out to your market place. But not only is it fast, its results are also measurable.

Your Email Newsletter List Has Gotten Too Big, What Now?

Tuesday, January 11th, 2011

While most people are afraid to fail when conducting a newsletter campaign, it can be really stressful to succeed. Campaigns can grow, to the point that some people feel out of control. When lists reach this point, managing your subscriber base becomes larger than a simple program can handle. This is when you search for [...]

Publishing Your Tweets To A “Newspaper” Format

Tuesday, December 28th, 2010

It was a couple of months ago when I first starting noticing some of my favorite tweeps (Twitter people) publishing their own “newspapers.” It was a couple of weeks ago when I decided to head over to paper.li to start publishing my own paper. Paper.li is a free service that takes links from the people [...]

Web Marketing Association To Identify Top Online Newsletters

Tuesday, November 30th, 2010

Members of the newsletter industry will soon get a chance to shine.  The Web Marketing Association intends to name the best online newsletters of 2011, and up until the deadline of January 28th, the organization is seeking nominations.

Facebook Changing The Face of Email With Their Service

Tuesday, November 16th, 2010

For those who rely on newsletters for their marketing campaigns, in turn, rely on email. There has been a lot of back and forth between marketing experts about the effectiveness of email, in this social media world. Can email keep up with the direct connection social media services like Facebook and Twitter offer? Now, Facebook [...]

Research Age Demographics To Shape Your Newsletter

Tuesday, October 5th, 2010

In the past twenty or so years, it has been interesting to see how the mountain of change has shifted in our society. It used to be that trends and important parts of our culture were defined and trickled down from adults to teens and children. Going into the 21st century, the system has changed. [...]

Check Deliverability with This Seven Step Audit

Tuesday, September 21st, 2010

The spam box is the bane of email marketers, and newsletter providers the world over. It’s a messy science to try and get past spam, even when you’re providing healthy content to your readership. Streamsend, an expert email marketing company, has put together seven steps in order to audit email deliverability.