Many up-and-coming social media experts are quick to point a finger at email marketing and call it dead. This is of course extremely silly, as email is alive and well. Perhaps a different way to look at the situation is social media provides the change email needs to remain relevant. It’s hard to imagine email [...]

Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet.

Women are more likely than men to subscribe to email marketing messages and more than half of online teens are turning to the channel to find deals and exclusive offers, according to a new study by ExactTarget.

Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)

As an email marketer, I’m sure you’ve read and heard all sorts of ideas in regards to the relationship between social media and email. Some say the advent of social media means the end of email marketing. Others see the two as allies, working together in tandem. Most of it is hearsay, with little facts [...]

Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. [...]

GetResponse, an email marketing platform for small and medium sized business, has expanded its service with an integrated text-to-speech email capability. The email-to-speech feature gives small business marketers a new tool to improve email response rates, fight inbox fatigue, and make their brands stand out among today’s increasingly mobile, multi-tasking audiences.

Email dying? Newsletters a thing of the past? Not according to the latest developments in the social media world. I was hanging out with a friend recently, who was checking his social network profiles. Was he directly visiting the sites and logging in each time? No, he was looking through his email. In many ways, [...]

Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are relevant to my wants and needs — note the keyword here is relevant. And you probably do too. [...]

In past articles I talked about using Google’s URL builder to track traffic from paid search channels outside Adwords (like MSN and Yahoo for example.)

Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.