Archive for the ‘Interaction’ Category
Tuesday, March 2nd, 2010
Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.
Posted in Email, Interaction, Marketing, Newsletters, Tips | No Comments »
Tuesday, February 2nd, 2010
As an email marketer, it is vital to continually push boundaries and keep your campaigns fresh. Your clients and readers want to be wowed, and sometimes that means thinking outside of the box. Or in the case of Options Media Group Holdings (OPMG), purchasing an app from another company who thinks outside the box for [...]
Posted in Interaction, Newsletters, Tips | No Comments »
Tuesday, August 25th, 2009
If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do…And partly [...]
Posted in Email, Feedback, Interaction, Marketing, Newsletters, Print, Tips, Tools | No Comments »
Monday, August 3rd, 2009
The graph below illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to.
Posted in Advertising, Content, Email, Feedback, Interaction, Marketing, Newsletters, Tips, Tools | No Comments »
Tuesday, July 21st, 2009
One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign.
I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished. [...]
Posted in Advertising, Content, Email, Feedback, Interaction, Marketing, Newsletters, Recession, Retailers, Tips, Tools | Comments Off
Thursday, July 9th, 2009
This is a slightly taboo subject because with many product launches there is a launch competition not only for sales, but also for pre-launch opt-ins.
If you are offering an incentive for people to just opt-in, there is a high possibility that that lead might be worth less than a lead that has viewed some launch [...]
Posted in Advertising, Content, Email, Interaction, Newsletters, Recession, Retailers, Tips, Tools | Comments Off
Monday, June 22nd, 2009
A recent MarketingSherpa survey of email recipients found that 58% of those who stop
reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.
As B2B marketers, we should have it drilled into our brains that relevance [...]
Posted in Advertising, Content, Email, Interaction, Newsletters, Tips, Tools | Comments Off
Tuesday, June 9th, 2009
The old model of interruption advertising is over. Content marketing and telling brand stories by offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.
Posted in Advertising, Content, Email, Interaction, Marketing, Newsletters, Tips, Tools | No Comments »
Tuesday, October 21st, 2008
Having been involved in internet marketing for more than a few years, it’s interesting to see ideas fall out of favor only to come back in fashion, specifically email newsletters and true community building.
Posted in Advertising, Interaction, Newsletters | No Comments »