Archive for the ‘Interaction’ Category
Tuesday, November 16th, 2010
For those who rely on newsletters for their marketing campaigns, in turn, rely on email. There has been a lot of back and forth between marketing experts about the effectiveness of email, in this social media world. Can email keep up with the direct connection social media services like Facebook and Twitter offer? Now, Facebook [...]
Posted in Email, Interaction, Social Media | 25 Comments »
Tuesday, October 5th, 2010
In the past twenty or so years, it has been interesting to see how the mountain of change has shifted in our society. It used to be that trends and important parts of our culture were defined and trickled down from adults to teens and children. Going into the 21st century, the system has changed. [...]
Posted in Email, Interaction, Marketing, Tips | 23 Comments »
Tuesday, September 21st, 2010
The spam box is the bane of email marketers, and newsletter providers the world over. It’s a messy science to try and get past spam, even when you’re providing healthy content to your readership. Streamsend, an expert email marketing company, has put together seven steps in order to audit email deliverability.
Posted in Email, Interaction, Newsletters, Tips | 62 Comments »
Tuesday, September 7th, 2010
It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message. Is there an easy way to write better blog posts? E-mails? Web copy?
Posted in Interaction, Newsletters, Tips | 47 Comments »
Friday, July 2nd, 2010
Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)
Posted in Advertising, Email, Interaction, Newsletters, Social Media | No Comments »
Tuesday, March 2nd, 2010
Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.
Posted in Email, Interaction, Marketing, Newsletters, Tips | 4 Comments »
Tuesday, February 2nd, 2010
As an email marketer, it is vital to continually push boundaries and keep your campaigns fresh. Your clients and readers want to be wowed, and sometimes that means thinking outside of the box. Or in the case of Options Media Group Holdings (OPMG), purchasing an app from another company who thinks outside the box for [...]
Posted in Interaction, Newsletters, Tips | 3 Comments »
Tuesday, August 25th, 2009
If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do…And partly because [...]
Posted in Email, Feedback, Interaction, Marketing, Newsletters, Print, Tips, Tools | No Comments »
Monday, August 3rd, 2009
The graph below illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to.
Posted in Advertising, Content, Email, Feedback, Interaction, Marketing, Newsletters, Tips, Tools | No Comments »
Tuesday, July 21st, 2009
One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign. I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished. [...]
Posted in Advertising, Content, Email, Feedback, Interaction, Marketing, Newsletters, Recession, Retailers, Tips, Tools | Comments Off
Thursday, July 9th, 2009
This is a slightly taboo subject because with many product launches there is a launch competition not only for sales, but also for pre-launch opt-ins. If you are offering an incentive for people to just opt-in, there is a high possibility that that lead might be worth less than a lead that has viewed some [...]
Posted in Advertising, Content, Email, Interaction, Newsletters, Recession, Retailers, Tips, Tools | Comments Off