For experts in the world of email, it’s pretty obvious email marketing should always be a consideration when conducting a business online. It appears many businesses are adopting this mindset asinvestments in email marketing are poised to increase in the coming years.

Email is getting quite a bad reputation, in fact Atos Origin (a large consulting and outsourcing company) is pledging to be a zero email company within three years! Bertrand Duperrin wrote up a great post on this examining whether or not this realistic.  This post however is not about whether or not we could or [...]

Members of the newsletter industry will soon get a chance to shine.  The Web Marketing Association intends to name the best online newsletters of 2011, and up until the deadline of January 28th, the organization is seeking nominations.

In the past twenty or so years, it has been interesting to see how the mountain of change has shifted in our society. It used to be that trends and important parts of our culture were defined and trickled down from adults to teens and children. Going into the 21st century, the system has changed. [...]

Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. [...]

Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are relevant to my wants and needs — note the keyword here is relevant. And you probably do too. [...]

Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.

Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, [...]

At the end of every year, it’s inevitable that a slew of awards are given out. In 2009, there were even more so with the turning of the decade. Econsultancy , a group known for digital marketing and e-commerce devised their own list of awards for those in the industry. They’re called ‘Innovation Awards’. Over [...]

If only newsletter emails could be as simple as ‘send email to user’ — ‘user opens email’. It could happen; if the world were perfect and there wasn’t such a thing as spam, trojans, or viruses. Unfortunately, we don’t live in that sort of world so it then becomes vital to know your stuff. Here’s [...]

I can’t help but roll my eyes whenever I hear ‘Email is dying’. This thought generally stems from social media experts who think they’ve stumbled onto the next big thing. I’m not downplaying the significance of social media, however email is here to stay. Judging from Campaigner.com’s latest survey, small businesses still find plenty of [...]