I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.” Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but [...]

If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do…And partly because [...]

The graph below illustrates a point I’ve often wondered about  email marketing – too many people who do it seem wholly without care about who they’re reaching out to.

One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign. I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished. [...]

The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.

Many online retailers find it challenging to maximize the numerous sales opportunities available through more effective email marketing, a new study from Return Path found.

When the going gets tough, the tough get going. For some in the Real Estate business, trying a new approach in tough times involves using social media such as Facebook or writing a blog. However all put extra emphasis on staying in touch through e-mail marketing.

The advantages of permission-based email marketing campaigns goes beyond ecommerce transactions and have a positive impact on purchasing behavior and consumer loyalty in the offline world, according to a new survey from marketing firm Epsilon.

Email marketing firm, Email Data Source, has launched a new product called Alerts. The Alerts notifies a subscriber when any of the 40,000-email marketing messages that the company receives daily match criteria set by the customer.

The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.

Time is precious. Money is precious.Especially when it comes to marketing and growing your small business.You simply can’t afford to keep running new ads, creating fresh promotions and reinventing the wheel.