The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.

Many online retailers find it challenging to maximize the numerous sales opportunities available through more effective email marketing, a new study from Return Path found.

When the going gets tough, the tough get going. For some in the Real Estate business, trying a new approach in tough times involves using social media such as Facebook or writing a blog. However all put extra emphasis on staying in touch through e-mail marketing.

The advantages of permission-based email marketing campaigns goes beyond ecommerce transactions and have a positive impact on purchasing behavior and consumer loyalty in the offline world, according to a new survey from marketing firm Epsilon.

Email marketing firm, Email Data Source, has launched a new product called Alerts. The Alerts notifies a subscriber when any of the 40,000-email marketing messages that the company receives daily match criteria set by the customer.

The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.

Time is precious. Money is precious.Especially when it comes to marketing and growing your small business.You simply can’t afford to keep running new ads, creating fresh promotions and reinventing the wheel.

JangoMail, a permission-based email marketing firm, has introduced a number of new features to its email marketing service aimed at improving usability.

Let’s be honest: if there were 100 email marketing tips in this article, you’d read the first 15 or so, skip down to the last five, and call it a day. So, for a more digestible rate of advice, we’ll suggest you turn to a new site put together by Campaigner.