For experts in the world of email, it’s pretty obvious email marketing should always be a consideration when conducting a business online. It appears many businesses are adopting this mindset asinvestments in email marketing are poised to increase in the coming years.

Wrapping up the Marketing Profs Digital Marketing Forum conference here in Austin, the last sessions begin after lunch.  I am covering Nicholas Einstein’s presentation, Segmentation & Targeting: Leveraging Data to Drive Relevant, Valuable, Timely Inbox Marketing. Nicholas Einstein is the VP of Deliverability & Strategic Services at Datran Media. You can follow Nicholas on Twitter [...]

While most people are afraid to fail when conducting a newsletter campaign, it can be really stressful to succeed. Campaigns can grow, to the point that some people feel out of control. When lists reach this point, managing your subscriber base becomes larger than a simple program can handle. This is when you search for [...]

It was a couple of months ago when I first starting noticing some of my favorite tweeps (Twitter people) publishing their own “newspapers.” It was a couple of weeks ago when I decided to head over to paper.li to start publishing my own paper. Paper.li is a free service that takes links from the people [...]

Members of the newsletter industry will soon get a chance to shine.  The Web Marketing Association intends to name the best online newsletters of 2011, and up until the deadline of January 28th, the organization is seeking nominations.

Bloomberg Professional service has launched Bloomberg Briefs, a new series of specialized newsletters combining data, and news with industry-specific original content and commentary.

The spam box is the bane of email marketers, and newsletter providers the world over. It’s a messy science to try and get past spam, even when you’re providing healthy content to your readership. Streamsend, an expert email marketing company, has put together seven steps in order to audit email deliverability.

It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message. Is there an easy way to write better blog posts? E-mails? Web copy?

Many up-and-coming social media experts are quick to point a finger at email marketing and call it dead. This is of course extremely silly, as email is alive and well. Perhaps a different way to look at the situation is social media provides the change email needs to remain relevant. It’s hard to imagine email [...]

Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet.

Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)