Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive scale. It’s never been so easy to get your message out to your market place. But not only is it fast, its results are also measurable.

It was a couple of months ago when I first starting noticing some of my favorite tweeps (Twitter people) publishing their own “newspapers.” It was a couple of weeks ago when I decided to head over to paper.li to start publishing my own paper. Paper.li is a free service that takes links from the people [...]

For those who rely on newsletters for their marketing campaigns, in turn, rely on email. There has been a lot of back and forth between marketing experts about the effectiveness of email, in this social media world. Can email keep up with the direct connection social media services like Facebook and Twitter offer? Now, Facebook [...]

Many up-and-coming social media experts are quick to point a finger at email marketing and call it dead. This is of course extremely silly, as email is alive and well. Perhaps a different way to look at the situation is social media provides the change email needs to remain relevant. It’s hard to imagine email [...]

Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet.

Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)

As an email marketer, I’m sure you’ve read and heard all sorts of ideas in regards to the relationship between social media and email. Some say the advent of social media means the end of email marketing. Others see the two as allies, working together in tandem. Most of it is hearsay, with little facts [...]