A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that [...]

The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.

Trying new things won’t always get you too far. Where food is concerned, a bad choice can lead to an empty belly. With sports, think injuries. And if something like karaoke’s at issue, lifelong nicknames are a possible result. Fortunately, the following newsletter tips have been well-tested.

With the economy in the crapper, all sorts of people are spouting off advice that either boils down to or precisely repeats the clich “think outside the box.” But at least one person believes you should think inside the box – the mailbox, that is – by printing newsletters and sending them through the Post [...]

Do you consider yourself customer-friendly? Always looking to start the conversation-or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail recipient might receive. I’m talking about donotreply@ e-mails. Often, with today’s smartphones and e-mail preview panes and popup alerts, the sender’s name and first lines [...]

Let’s be honest: if there were 100 email marketing tips in this article, you’d read the first 15 or so, skip down to the last five, and call it a day. So, for a more digestible rate of advice, we’ll suggest you turn to a new site put together by Campaigner.