Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet.

Email dying? Newsletters a thing of the past? Not according to the latest developments in the social media world. I was hanging out with a friend recently, who was checking his social network profiles. Was he directly visiting the sites and logging in each time? No, he was looking through his email. In many ways, [...]

At the end of every year, it’s inevitable that a slew of awards are given out. In 2009, there were even more so with the turning of the decade. Econsultancy , a group known for digital marketing and e-commerce devised their own list of awards for those in the industry. They’re called ‘Innovation Awards’. Over [...]

Discussing the evolution of the internet, I believe all of us could really ‘wax poetic’ on Dylan’s ‘Times They Are A Changin’. While many marketers are scratching their heads over how to embrace social media, this could be the opportunity you need to face it head on. Just be sure you know what you’re doing. [...]

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed [...]

If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do…And partly [...]

The graph below illustrates a point I’ve often wondered about  email marketing – too many people who do it seem wholly without care about who they’re reaching out to.

One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign.
I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished. [...]

This is a slightly taboo subject because with many product launches there is a launch competition not only for sales, but also for pre-launch opt-ins.
If you are offering an incentive for people to just opt-in, there is a high possibility that that lead might be worth less than a lead that has viewed some launch [...]

A recent MarketingSherpa survey of email recipients found that 58% of those who stop
reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.
As B2B marketers, we should have it drilled into our brains that relevance [...]

The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.