The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.

Email marketing firm, Email Data Source, has launched a new product called Alerts. The Alerts notifies a subscriber when any of the 40,000-email marketing messages that the company receives daily match criteria set by the customer.

With the economy in the crapper, all sorts of people are spouting off advice that either boils down to or precisely repeats the clich “think outside the box.” But at least one person believes you should think inside the box – the mailbox, that is – by printing newsletters and sending them through the Post [...]

Time is precious. Money is precious.Especially when it comes to marketing and growing your small business.You simply can’t afford to keep running new ads, creating fresh promotions and reinventing the wheel.

JangoMail, a permission-based email marketing firm, has introduced a number of new features to its email marketing service aimed at improving usability.