If you think in inconsequential enough terms - consider the way Google tested 41 shades of blue and debated whether a border should be three, four, or five pixels wide, for example - there must be dozens of ways to improve any given newsletter.  Today, though, we’ll try to bring you just a handful of [...]

It’s pretty well known that the economy has been suffering a recession, and also that the term “geek” doesn’t have positive connotations in every circle.  However, in a move that may help prove the strength of newsletters, a fresh site/newsletter entity called GeekChicDaily has received a significant amount of money in funding.

AWeber provides a fine email newsletter marketing service, so you might question whether what Tom Kulzer (AWeber CEO) writes in an article on Email Deliverability Tips may represent a slightly biased view of the situation.
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open [...]

A little less than two years ago, a company called Mozy was acquired by EMC for $76 million.  Mozy’s execs can be pretty well trusted to know their stuff, then, and recently, the company’s vice president of marketing shared some tips on how to make newsletters more effective.