Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still heavily reliant on email. That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. But those bad things aren’t […]
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The frequency that you send out emails will vary depending on the industry you’re in or the segment you’re talking to. If you’re struggling to come up with newsletter ideas, one way to fill in some of the gaps is by looking at upcoming events and holidays; big, small and weird.
One of the most enjoyable aspects of working in Internet marketing is getting to test fun and new marketing strategies. I run tests on my own websites because I have complete control over them. It also prevents me from making potentially costly mistakes on my client’s websites. I own a vaping website that I’ve been […]
Email marketing and newsletter marketing are great. They allow you to quickly contact thousands of customers in one go. But the speed can sometimes be the downfall of many marketers, because once they’ve hit send, their message is out there – mistakes and all. But that’s just the tip of the ice berg. More seriously, […]
Don’t have time to waste time on Twitter? Now you can keep up with all of the people you follow with a “best-of” weekly email from Twitter. The micro-blogging service will now be sending out weekly email digests that will feature a summary of your Twitter stream. Popular tweets by the people you are connected […]
When developing a newsletter, there are so many facets of the practice, that it can be overwhelming to get your ducks in a row. There’s design, content management, and other details you have to consider. There’s a whole side to sending newsletters en masse, and it involves managing your subscribers. When you send an email […]
You’ve spent countless hours designing your newsletter, making sure it’s visually appealing to readers. If they open it up, they’re going to fall in love with all the hard work you put into it. Along with your design, you’ve done a great job of generating content worthwhile and will keep people reading your newsletter.
Most newsletter are boring. It’s a fact that many designers and email experts are afraid to tell potential clients and employers. One of the tougher aspects of newsletter creation is to jump out of your own shoes and into those of the reader. What do they want to see, and what do they want to […]
Since we all live in the new digital world that barely existed 25 years ago, people seem to enjoy the comfort of having computers and email accounts. Indeed, email accounts serve as the new mailbox that uses ones and zeros instead of papers. Businesses of all sizes need to use this tool in a way […]
So, you’ve heard email is a great way to market a product, website, and yourself. You’ve also listened to others who’ve told you a great way to create a personal campaign is by way of a newsletter. So, now what?
When you share your news with your friends via an email, your email looks like a regular email; no glossy images, no “buy now” offers – Just an email from you, to them.