Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer. That point of view gets overlooked in favor of the “see how many fans you can get” social media game. One of the things that has become painfully clear of late is that having [...]

Generate keyword-rich content for your website, blog, email newsletters and YouTube videos by using Google’s Wonder Wheel.

I don’t know about you, but I have really neglected my email list building. I’m not saying I bought into the idea that email is dead like some people try to convince you to believe (more on that below), but I sure have been slacking when it comes to using good list building techniques. It’s [...]

Email marketing has changed a lot over the years because of the complete aversion that many people have to unsolicited emails.  This creates many new challenges for marketers as they must grow their databases organically in order to appease consumers.  Unsolicited emails no longer have the effect that they once did, but opt-in email and [...]

Posterous is a micro-blogging site which makes it extremely simple for users to keep up with a site. On their site, they make the claim that “Whether you’re blogging about your passions or publicizing your business, Posterous Sites are the simplest way to send your message to the world.” They’re taking this claim, and transferring [...]

Like the last Newsletter Industry article, today’s piece is going to focus on some industry awards.  Whereas most awards highlight individuals and companies that deserve applause, though, the Green Laser Review’s “Best of the Worst Awards 2010″ singled out newsletters that no one should ever imitate. In the “Stock Pump of the Year” category, an [...]

Constant Contact has announced a technology integration through its AppConnect partner program aimed at making social media simple for small businesses.

Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. CTR is 1.6%). This seems like a bad news for emails. What is going on? Is Social Media responsible for this decline or are there other reasons?

If you think in inconsequential enough terms – consider the way Google tested 41 shades of blue and debated whether a border should be three, four, or five pixels wide, for example – there must be dozens of ways to improve any given newsletter.  Today, though, we’ll try to bring you just a handful of [...]

It’s pretty well known that the economy has been suffering a recession, and also that the term “geek” doesn’t have positive connotations in every circle.  However, in a move that may help prove the strength of newsletters, a fresh site/newsletter entity called GeekChicDaily has received a significant amount of money in funding.

AWeber provides a fine email newsletter marketing service, so you might question whether what Tom Kulzer (AWeber CEO) writes in an article on Email Deliverability Tips may represent a slightly biased view of the situation. Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. [...]